The Promos feature is a unique and easy way to create highly targeted, time-sensitive promotions for your donors. For instance, you want to implement an email marketing campaign targeting O Negative donors you haven't seen in over a year. First, you would create your list in the donor contact manager. Second, you would create a Promo, for this Promo we are going to offer double points for whole blood donors and triple points for platelet or double red donations for the month of March. Third, simply assign the Promo to the O Negative list you created and send your email. For any donors on the list you created who donate in the month of March, the Promos feature will automatically allocate those donors additional points. All other donors not on the O Negative list will receive regular point allotments.  Promos are such an easy way to create promotions that do not take months to plan and execute.