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Elegant Abstract Background


Your lapsed donors can be active donors if managed properly.

Executing an ongoing recruitment campaign to get your lapsed donors donating again and donating on a regular basis is more than simply placing telephone calls and sending occasional emails or texts... that simply won't get the job done.



Lapsed -> Active | Donor Preference Recruitment

These campaigns start out as lapsed donor campaigns, however, once we reactivate a lapsed donor, we will continue to recruit them in the future based on their individual donor preferences. This type of campaign will keep a steady stream of donors walking through your doors. And, it will keep donors who are prone to lapse on a consistent donating schedule. This is an excellent option for donor centers that do not have a full-time, in-house tele-recruitment team.


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448 Recruiters will schedule whole blood and apheresis donation appointments for your donor center(s), as well as community blood drives.


  • Schedule appointments using your existing appointment software or SoftRecruit.

  • Place appointment reminder calls.

  • Manage callbacks, cancellations, and missed appointments.

  • With approval, send confirmation emails and reminder texts.

Donor Eligibility

448 Recruiters, will be knowledgeable of your blood center's basic donor eligibility criteria and will answer basic eligibility questions. If a recruiter is asked an eligibility question that is not basic, we will transfer the call to a qualified employee at your center or encourage them to call you to discuss their specific medical condition/history.



Prior to beginning a campaign, we will create an Intranet, which is essentially a website or knowledge base that organizes information about your donor program. Intranets are continually updated as we receive new information or changes to existing policies and practices are communicated. We always have the latest information at our fingertips. 

  • Donor Center and Mobile Drive Profiles and Collections Practices

  • Basic Eligibility Information and Deferral Policies

  • Donor Center and Mobile Drive Locations

  • Basic Medical and Travel Deferral Criteria

  • Policies, Procedures, Programs and Promotions

  • Appointment Scheduling Standards and Expectations


*See Sample Intranet Page



We believe that you can’t effectively manage what you don’t measure. Measuring our performance allows us to develop metrics and establish benchmarks that are invaluable to our recruitment productivity. We'll submit three monthly reports that assess: Recruitment Productivity, Appointment Attendance and Data Penetration. Custom reports and varying submission-frequency are available upon request.

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