Although it may sound simple, this functionality provides endless possibilities for automating your recruitment efforts. The searches you create and convert into marketing campaigns are dynamically updated based on the saved query criteria. For example: let’s say you want to send reminder emails to donors on the day they become eligible to donate whole blood. In your query, you set your eligibility date filter to "Today.” Each day, SoftRecruit will automatically update your query, pulling the new list of donors who just became eligible, thus allowing you to set up an email that will automatically be sent every day to eligible whole blood donors. The possibilities are endless... procedure-specific eligibility reminders, post-donation thank you's, survey requests, happy birthdays, reward milestones, you name it!  The best part, it happens every day without any human involvement... automated recruitment!